SO CONSIDERABLE MORE THAN JUST JEWELLERY

Sparkling, dazzling rare precious diamonds have for centuries enthralled people, from the royalty to the ordinary masses, who have coveted this colourless stone to adorn themselves with. Finely cut and polished diamonds have been used to fashion the most exquisite jewellery for both men and women in a variety of designs for every occasion. But there is more to diamonds than their sheer aesthetic appeal which is also what draws people to purchase diamonds over other forms of jewellery.

Diamond and Golden Ornaments for Indian Women

The affinity of women with jewels is undeniable. It would in fact probably not be wrong to say that the largest share of jewellery buyers in the world is comprised of women. In India, where jewellery becomes a very part of the social and cultural fabric of the people, this fascination of women for jewellery of every variety takes on a new colour.